Ads alone don’t compound.
- Rising costs: Paid clicks keep getting pricier; margins shrink.
- Lead cliff: When ads pause, leads vanish. No owned authority to keep inquiries coming.
- Competitive pressure: Bigger firms outspend you; beat them with trust, clarity, and consistent visibility.
The Three Traps Most PI Firms Fall Into
Trap 1: Ad Spend Without Authority
Running Facebook/Google ads but no blog, video, or podcast. When ad spend pauses, leads vanish.
Result: Renting your market. Rising CPL. No compounding visibility.
Trap 2: Authority Without Ads
Blog and content exist, but zero YouTube, TikTok, or Instagram presence. Testimonials unused. FAQ not leveraged for SEO or leads.
Result: Building slowly. Losing to competitors on social. Missing from AI responses to user queries in Chatgpt, Perplexity and Google AI Overview rankings.
Trap 3: Ad Fatigue + Creative Bottleneck
Running multiple campaigns but can't generate fresh creatives fast enough. Same ads = declining CTR and rising costs.
Result: Wasted budget. Underperforming auctions. Beaten by better-resourced competitors.
The Solution: Authority + Ads
We handle everything. You approve and post. Authority compounds. Ads stay fresh. Cases keep coming.
🎯 Authority Content Engine
Blogs, FAQs, videos, and podcasts that answer client questions, rank in search, appear in Google AI answers, and keep working 24/7.
Outcome: Own your market instead of renting from Google.
📱 Multi-Platform Presence
Blog → TikTok clips. Testimonials → Instagram slideshows. FAQ → YouTube videos. Podcast versions. One source, endless formats.
Outcome: Reach injury seekers wherever they are (not just Facebook).
⚡ Fresh Ad Creative Pack
12-50+ campaign-ready ad variations monthly (static + video). Beat fatigue. Lower CPL. Test more. Win more auctions.
Outcome: More efficient ad spend. Lower cost per lead.
A system that wins today and compounds tomorrow.
Content engine
Authority FAQs and blogs that answer client questions clearly, show up in AI answers, and build trust that keeps working.
Ad creative pack
12 fresh static and video creatives monthly to reduce fatigue and keep campaigns competitive.
Strategy calendar
A 4‑week plan mapping topics to formats and platforms so publishing is consistent and purposeful.
How It Works: Your 4-Week Cycle
Week 1: You Provide Direction
Tell us your top pain points, target audience, and areas where you want authority (e.g., "car accident settlements", "workers comp", "slip and fall"). Or share existing content you want repurposed.
Your effort: 30 minutes on a brief call or form.
Week 2: We Create Authority Assets
We produce:
• SEO-optimized blogs/FAQs with proper citations and disclaimers. We try to ensure that the blogs/FAQs have clear answers, citations, and follow GEO‑ready structure increasing the likelihood of directly appearing in in Google's AI answers, ChatGPT and Perplexity — what we call Generative Engine Optimization (GEO), the new SEO.
• Video and short clips from the video (60-90s) with thumbnails
• Podcast script ready to record or we use AI to generate
• Ad creative variations (static + video) ready to deploy
• Social media content
Your effort: Review drafts. Suggest edits.
Week 3: Attorney Review + Compliance
Every piece gets attorney review for accuracy, proper disclaimers, source citations, and compliance. Delivered with confidence.
Your effort: Final sign-off.
Week 4: You Launch + We Plan Next Month
Post to your blog, YouTube, TikTok, Instagram, LinkedIn, and podcast platforms. Deploy ad creatives to Facebook/Google. We deliver your next month's content calendar and strategy recommendations.
Your effort: Click publish. Enjoy leads.
No Matter Where You're Starting, We Have a Plan
If You're Already Running Ads (Facebook, Google)
You know ads work. But creatives get stale fast. CPL keeps rising. You need fresh variations every month to stay competitive.
What We Do:
- ✓ Generate 12-50+ fresh ad variations monthly (prevent fatigue)
- ✓ Mix of testimonial videos, FAQ clips, educational content, and direct CTAs
- ✓ All optimized for your target keywords and local market
- ✓ Coordinated with authority content (blogs + videos that boost landing page quality scores)
⭐ Outcome: Lower CPL. Better relevance scores. More cases per dollar spent. Compete with bigger firms without outspending them.
If You Have a Blog But Zero/Little Video or Social Presence
Great foundation. But you're missing YouTube, TikTok, Instagram, and podcasts where injury seekers are actively searching for help.
What We Do:
- ✓ Turn existing blogs into video FAQs (YouTube + TikTok clips)
- ✓ Create podcast episodes from your best blog posts
- ✓ Generate social media graphics and captions for each post
- ✓ Optimize content for Google AI Overview rankings and featured snippets
⭐ Outcome: Multiply your reach 5-7x. Appear on YouTube, TikTok, Instagram, and Google AI. Own organic traffic instead of renting from ads.
If You Have Social/Ads But No Blog or Authority Content
You're driving traffic, but prospects land on your site with no proof you're the authority. Competitors with better content win the case.
What We Do:
- ✓ Create authority blogs and FAQs that rank for your local PI keywords
- ✓ Turn testimonials into trust-building video slideshows
- ✓ Optimize for Google AI Overview and featured snippets
- ✓ Build landing pages that convert ad traffic to cases
⭐ Outcome: Convert more ad traffic to cases. Rank organically for key searches. Build lasting trust that compounds beyond paid ads.
Your first package in 7 business days.
- 1 authority FAQ/blog with clear answers, citations, and FAQ schema (GEO‑ready).
- 1 video FAQ clip (60–90s) with thumbnail concept, faceless option.
- 6 ad creatives (4 static, 2 video) to deploy immediately.
- 4‑week content calendar with topics, formats, and cadence.
- Compliance: attorney review clause, disclaimers, and source citations.
Pick your growth track.
🎯 Starter Plan
$700/mo
- 1 authority blogs/FAQs per month
- 2 videos and 5 shorts eg fresh video or conveting FAQs, Case studies, Testimonials
- 6 static ad creatives
- Monthly content calendar
- Attorney review clause + disclaimers
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🎯 Authority Builder
$1,500/mo
- 2 authority blogs/FAQs per month
- 4 videos and 6 shorts eg fresh video or conveting FAQs, Case studies, Testimonials
- 12 mixed ad creatives(static + video)
- Monthly content calendar
- Attorney review clause + disclaimers
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🎯Market Dominator
$3,500/mo
- 4 authority blogs per month
- 8 videos and 10 shorts eg fresh video or conveting FAQs, Case studies, Testimonials
- 20 mixed ad creatives (static + video)
- Quarterly strategy audit
- Priority support
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Frequently asked
Yes. Month‑to‑month. We aim to earn your retention with speed and quality.
We deliver authority assets and ad creatives as a packaged system with speed and a guarantee. You skip recruiting, training, and overhead.
Both. We can create new authority FAQs or repurpose existing assets to accelerate velocity.
We produce campaign‑ready creatives and copy. You or your agency run the ads; we coordinate formats and delivery.